準(zhǔn)備參加展覽會(huì)事先要做好的注意事項(xiàng)

準(zhǔn)備參加展覽會(huì)事先要做好的注意事項(xiàng)：   
    做好充分的參展準(zhǔn)備
    酒店必須準(zhǔn)備足夠的宣傳材料，除了酒店宣傳手冊(cè)和名片之外，還應(yīng)該有針對(duì)性地為光顧酒店展臺(tái)的代表精心設(shè)計(jì)使之感興趣的材料，否則，他們可能出大門之后便將宣傳材料隨手扔掉，因?yàn)閷?duì)他們來說，這些材料太多，或許他們認(rèn)為毫無用處。假如酒店參加的是會(huì)議計(jì)劃的展銷會(huì)，酒店必須提供酒店接待會(huì)議能力的資料，如接待會(huì)議的設(shè)施、宴會(huì)菜單以及其他相關(guān)信息；參加旅游交流會(huì)，酒店則必須帶上能使旅行商感興趣的酒店包價(jià)等資源。另外，如果酒店對(duì)展臺(tái)布置有特殊要求，則求須事先安排好所需的輔助設(shè)備如能源、燈光、音響、大屏幕彩電等；如果酒店展臺(tái)需要電力、特殊設(shè)備或家具，事先準(zhǔn)備好這些設(shè)備則是至關(guān)重要的。為了達(dá)到參展成交的目的，酒店應(yīng)盡可能采取事先郵寄等形式，給可能的參展客戶留下印象。一般而言，酒店可以事先獲得一份參加展銷會(huì)單位的名單，這樣酒店可以給每個(gè)參展單位或選擇一些可能的客戶郵寄有關(guān)本酒店的資料，這是客戶叩開本展臺(tái)大門的有效途徑。當(dāng)然，所郵寄的資料必須富有新意，避免流于一般形式。
    展前要對(duì)參展人員進(jìn)行培訓(xùn)，對(duì)外宣傳要統(tǒng)一口徑，對(duì)可能發(fā)生的情況進(jìn)行提前進(jìn)行模擬。比如產(chǎn)品報(bào)價(jià)等數(shù)據(jù)要統(tǒng)一說法。參展人員統(tǒng)一著裝，配有酒店標(biāo)識(shí)設(shè)計(jì)的胸牌。
    專業(yè)性的展會(huì)會(huì)有很多同行參展，所以對(duì)競(jìng)爭(zhēng)對(duì)手要做到知己知彼，方能百戰(zhàn)不殆。展前要對(duì)同行進(jìn)行全方位的摸底，包括展位的位置，展位的設(shè)計(jì)，產(chǎn)品的價(jià)格等。
    邀請(qǐng)客戶屆時(shí)參觀你的展位。邀請(qǐng)函要注明展會(huì)的名稱、時(shí)間、酒店的展位號(hào)、參展人員及聯(lián)系方式，順便也可附帶介紹一下最新推出的產(chǎn)品。邀請(qǐng)的時(shí)間一般在展會(huì)前一個(gè)月左右。這樣做的好處有很多：首先，你告訴客戶你參展了，是在傳遞你有實(shí)力參展的信息；其次，參展商由被動(dòng)地等客戶變成主動(dòng)請(qǐng)客戶，效果更加明顯；再者，面對(duì)面地溝通要比電話或郵件溝通更容易得多。
  
Ready to participate in the exhibition in advance to do pay attention to:
    Make full exhibitors to prepare
    The hotel must be prepared enough promotional materials, outside the hotel brochures and business cards should be targeted to patronize the hotel stand on behalf of carefully designed so that interested in materials, otherwise they may be out of the gate, put the publicity materials carelessly throw away, because for them, too many of these materials, perhaps they think is useless. If the hotel to participate in the conference program of fairs, the hotel must provide the information of the reception conferencing capabilities, such as reception, conference facilities, banquet menus, and other relevant information; to participate in the tourism exchange, the hotel must bring interested in make the traveling salesman Hotel Package and other resources. In addition, if the hotel on the booth layout there are special requirements, seeking to be pre-arranged desired auxiliary equipment such as energy, lighting, sound, large screen color TV, etc.; hotel booth require electricity, special equipment or furniture, prepared in advance these devices is essential. In order to achieve the purpose of exhibiting turnover, the hotel should be taken in advance by mail and other forms an impression to potential exhibitors customers. In general, the hotel in advance to obtain a list of to participate in trade fairs units, so the hotel can be mailed to each participating unit, or select some potential customers information about this hotel, which is an effective way for customers opened to the booth door. Of course, the mail data must be innovative, to avoid a general form.
    The pre-show exhibitor staff training, outreach to speak with one voice on what might happen to be simulated in advance. Such as product pricing and other data to a unified view. Exhibitors dress uniform, with the hotel logo badge.
    Professional exhibition will be a lot of peer exhibitors, so the competitors to know ourselves in order to know yourself. A full range of diagnostic pre-show counterparts, including the location of the booth, booth design, product and price.
    Invite customers will visit your booth. The invitation letter should specify the name of the exhibition, the booth number of the hotel, exhibitors and contact, by the way also may be accompanied by introduction about the latest products. The invitation usually in about a month before the show. The benefits of doing so: First, you tell customers you exhibitors, is to pass information you have the strength to exhibitors; exhibitors Please wait passively for clients to become active, the effect is more pronounced; Furthermore, face-to-face much easier to communicate than the telephone or e-mail communication.